Lewis Hamilton – $260 Million
In 2017, Hamilton won his fourth F1 title. The British race-car driver is in the last year of a three-year contract extension that started in 2016. It should pay out more than $120 million with bonuses. And Mercedes and Hamilton should close another three-year deal with Hamilton. He is the most marketable driver in the sport, having a number of endorsements deals with brands like Mercedes-Benz, Tommy Hilfiger, Monster Energy, Puma, and Bombardier. In 2018, Tommy Hilfiger made him his brand ambassador. Does he get to keep the clothes?