James Harden – $72 Million
James Harden’s individual style and strength of play have caused him to be one of the NBA’s most marketable players. He has more than six endorsers like Electronic Arts, Beats, and Foot Locker. The Rockets signed a contract extension in 2016 with Harden, which translates to $169 million in the bank for over four years. It starts in 2019 and would add $20 million to his finances in 2016-17 and the final season. Adidas selected Harden to be one of the faces for its NBA campaign, based on a 13-year deal in 2005. It pays as high as $200 million.